Nikon | I am Nikon

Nikon is a world-leading provider of imaging products and services. Its innovative optics technology – from consumer to professional cameras, lenses to system accessories – is powered by over 100 years of experience. The campaign plays on Nikon’s existing tagline ‘At the heart of the image’ and includes real-life scenarios in which people show who they are with a Nikon camera. What makes Robbie Williams overwhelmed with emotion? What has a baby got in common with the first man on the moon? Have you ever tasted hot chili?

This initiallyEuropean campaign was launched to make the brand Nikon more approachable to a wider target group.
As a result, Nikon became an overall market leader in Europe. Licensing the campaign in 186 countries including China, South Africa, Brazil, and Australia, embracing television, print, outdoor, and online channels. To foster consumer engagement, a dedicated website, and vibrant social media channels were created to encourage photography enthusiasts to interact, share their work, and connect with like-minded individuals.

Birgitta Olson, general manager of marketing communications at Nikon Europe, says: “This campaign helps to extend the legacy of the Nikon brand to a wider European audience. By reminding our customers that they too are at the heart of the image, we hope to ignite a new understanding of photography – one where anyone can express themselves, regardless of their photography experience.”

"I am Nikon" – a tribute to the artist within each photographer.

Recognitions & Awards:
This project has been honored on prestigious stages including New York Festivals, and Effies.