Alzheimer-Forschung - The Glitch

Alzheimer's causes, among other things, memory loss, confusion and orientation problems – the Alzheimer Forschung Initiative (AFI) shows these cognitive disorders for the first time with the emotional and evocative film "The Glitch" on social media. Using a variety of visual effects, this film authentically and poignantly illustrates how affected persons, as well as their loved ones, experience the moments of disorientation and frustration in everyday life.

Why Glitch?  The visual effects include the Datamosh effect, which is normally used by memes on TikTok or Instagram. The special design language also makes the topic accessible to younger people who have had little or no contact with Alzheimer's patients. Dr. Michael Lorrain, neurologist and Chairman of the AFI Board of Directors, provided new research findings that helped to define the spot's whole story as well as its look and feel.

Recognitions & Awards:
This project has been honored on prestigious stages including D&AD, Cannes, ADC Europe, New York Festivals, Clio, ADC Germany, LIA, Webby Award, Epica, and Eurobest.

Highlight - GRAND PRIX at N.Y Festivals

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This project was deeply inspired by my late grandmother, who, like millions of others, lived with the struggles of Alzheimer's disease.