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Hugo Moura
The showcased projects are a carefully curated collection of my work, highlighting over a decade of industry experience in marketing, design, and innovation.

Goodyear - Iceartic II

2nd - 30sc tv spots that promote the Ultra Grip Ice Arctic.

The UltraGrip Ice Arctic delivers outstanding performance in extreme ice and snow conditions. Search here for an UltraGrip Ice Arctic dealer near you.

Superior Ice Grip and Handling: Benefit from improved control on ice thanks to MultiControl Ice Goodyear Technology. This revolutionary technology increases stud-to-road contact for highly effective ice grip and handling.

Shorter braking distances on ice: The innovative shape of the stud pin provides additional stiffness and helps maximize braking power on the ice.