Puma | Anthem Pack

Anthem Pack, explores how you can ‘Find Your Flow’ on the pitch through the power of music.

Creating a fluid edit with meticulously timed animation cues was crucial to achieving a sense of ‘flow’ throughout the film. Multiple shots worked in tandem to carry a sense of movement throughout a sequence, allowing product features to be explored in macro detail whilst still maintaining energy and direction. Highly stylized Art Direction merges intense reds with bold illustrative typography. Combined with photo-realistic CGI renders, a visually stunning world has been created that stands alone in the genre of football boot marketing.