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Hugo Moura
The showcased projects are a carefully curated collection of my work, highlighting over a decade of industry experience in marketing, design, and innovation.

Puma | Cell Venom SS19

Cell Venom comes straight from the ’90s. It's chunky and disruptive. Design features CELL. Cushioning technology at the heel and orange detailing.

The narrative centered around the theme of Duality, finding its perfect backdrop in the vibrant tapestry of Hong Kong. Here, the bending of urban hustle and the natural tranquility, made our vision unfold.

Our protagonists embarked on a visual odyssey, navigating the contrasting landscapes of the city. Their journeys mirrored the dualities inherent in Hong Kong's essence, seamlessly blending the chaos of urban life with moments of serene beauty. Through their lens, we wove together two distinct yet interconnected stories, capturing the essence of PUMA CELL SS19 in every frame.