The showcased projects are a carefully curated collection of my work, highlighting over a decade of industry experience in marketing, design, and innovation.
Puma | Hoops Uproar Spectra
The Uproar Spectra basketball shoe was inspired by the 90’s style, with today’s tech to back it up. We created a 360 visual system and social content that was as wild and aggressive as the 90’s style but with a futuristic twist. This holistic product campaign brought to life something we like to call ‘Nineteen Ninety Now.’