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Hugo Moura
The showcased projects are a carefully curated collection of my work, highlighting over a decade of industry experience in marketing, design, and innovation.

SMART | Worries

Electric car ads always look like bad trailers of a Minority Report spin-off. But the truth is that people still have plenty of worries about driving electric. Instead of being all serious and techy, we made a film with a good dose of self-mockery and a clear solution: drive electric where it makes sense.

A global launch film for smart.

The new smart EQ fortwo
Join our switch to 100% electric

As Head of Design, I led the design team and oversaw the implementation of visual concepts and art directions to support the overall campaign and creative team.