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Hugo Moura
The showcased projects are a carefully curated collection of my work, highlighting over a decade of industry experience in marketing, design, and innovation.

Universal Music | BABO PIZZA

Babo Pizza | Haftbefehl vs Gangstarella

From ideation to execution, I led the team that crafted and executed the multi-platform marketing campaign and product design.

Our work included defining the project's art direction and design guidelines. This campaign introduced Haftbefehl to Gangstarella universe, the first food brand loved by the German rap community, offering intense flavors, and unseen product innovations with renowned rappers. It's soul food from the streets, made for the streets.

*Haftbefehl is one of Germany's most successful rappers.

**Gangstarella brings Germany's hip-hop culture to the supermarkets with TEAMCAPI and BABO PIZZA and makes the hearts of all pizza lovers beat faster!