Zoo Frankfurt | Holoquarium

Zoo Frankfurt is not only renowned as one of Germany's top 10 zoos but also boasts one of the most captivating aquariums. However, many visitors remain unaware of this hidden gem. To change that, we embarked on a mission to bring a traditional print ad to life using innovative technology.

With just a smartphone equipped with a QR code reader and a small piece of plastic film, we transformed the visitor's experience. By bending the film into a pyramid shape and placing it upside down on their mobiles, a mesmerizing spectacle unfolded—a mini-aquarium came to life, immersing viewers in a breathtaking 3D projection of its underwater inhabitants.

We aptly named this creation the "Holoquarium." This groundbreaking technology not only captivates the imagination but specifically appeals to families with children, inviting them to embark on a journey through Zoo Frankfurt's captivating underwater world.

Through this interactive and awe-inspiring experience, we aim to shine a spotlight on the beauty and wonder that lies within Zoo Frankfurt's aquarium. By bringing the underwater realm to life, we entice visitors to explore this often overlooked treasure, captivating both young and old with its fascinating marine inhabitants.

Experience the Zoo Frankfurt's Holoquarium and embark on a journey like no other. Let the magic of technology transport you to a captivating underwater world, where curiosity is rewarded, and the wonders of nature come to life before your eyes.

Recognitions & Awards:
This project has been honored on prestigious stages including ADC NY, New York Festivals, Red Dot, Das Jahr der Werbung, and Webby Award.

Highlight - Red Dot Best of the Best Award